Harness the Power of Your .SIG
(Note: a ".sig" is an ASCII text signature that
is automatically attached to the bottom of your online writings, such as your email and
Without a doubt, the .sig file is the best way to improve the usability of your email. Most people do not think too much about the .sig, and therefore do not tend to use it appropriately. In fact, almost no one thinks about the usability of email. Lets examine what the .sig can do for you.
Ive made the claim that your .sig file is a great
way to improve the usability of your email and postings. This is in part because it acts
like a business card, providing a reader with crucial contact information. But the .sig
file is more than a simple business greeting or exchange. It allows you to add a personal
touch, or a flair, to the message. A .sig tends not to intrude on the readability of the
message, since it is at the bottom of the page. However, it does improve the overall
content of the message, hence the utility of the message is augmented.
Finally, dont forget that the .sig file is a very powerful way to advertise. If you have a company or products to sell, the .sig file can be an invaluable marketing device. One simple post to a newsgroup with a well-created message and signature file can generate a truck load of email. It can also point people to your Web site, unobtrusively. Id wager that one good .sig file is worth 10-100 cold calls.
A rough and informal analysis has lead me to recommend that all .sigs must contain these two important elements:
1. Full name
Do not underestimate the power of your .sig!
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(c)1998 by John S. Rhodes. All rights
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