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07/22/2001 Archived Entry: "22-July-2001"

Moose's Marketing Manifesto -- "All products should have a voice. They all should have a blog. Consider Michelin tires. Think they have the same thing to say while undergoing hard cornering as when driving through snow? Well, why is their Web site always the same? If I was marketing tires, I'd interview the tires and put that on the site. And the site would change every day. Tires would have a voice. If I can give tires a voice, I could give anything a voice" (Comments: If you are interested in marketing, you need to read this manifesto. It is good. Rated R for language.)

Replies: 1 comment

Don't miss: If Tires Could Talk

Posted by John S. Rhodes @ 07/22/2001 09:38 PM EST

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