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07/23/2001 Archived Entry: "23-July-2001"

E-Commerce, the Consumer Decision Process, and the Theory of Reasoned Action (SURL) -- "In industry, the focus of usability and research has been simplifying the purchase process rather than the complete user experience. Does it really matter if an e-commerce site has the best shopping cart interaction model or “one-click ordering” process? Yes, those things are important, but they are not sufficient to ensure the success of a business. A successful and sustainable business is built on consideration of the complete customer experience." (Comments: Good article. It is a reminder to look at the entire user experience which, despite what many people preach, is often neglected in practice.)

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