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07/27/2001 Archived Entry: "27-July-2001 -- Watch What I Do, Not What I Say"

Watch What I Do, Not What I Say (Yahoo via iaslash) -- "By understanding the limits of self-reporting, organizations can avoid redesigning sites according to what people say they want, which doesn't reflect their actual reactions, Weinschenk says, noting that the point applies equally to what people say about products and services off the Internet." (Comments: This is basically the old idea that preference does not equal performance. Not a revolutionary concept, but it is still often neglected. By the way, Weinschenk co-wrote Usability Is Good Business, which is a pretty good PDF whitepaper that details the benefits of usability.)

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