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08/16/2001 Archived Entry: "16-August-2001 -- Using XML to Implement E-Commerce Marketing Strategies"

Using XML to Implement E-Commerce Marketing Strategies (XML.com) -- "This article will explore ways that, for each stage of the online customer relationship, companies can better leverage their e-commerce investment by using XML. With proper planning, XML-based solutions can play a wide range of roles in driving new online business from generating initial product awareness to creating customer loyalty after transactions." (Comments: Be sure to also read The White Heat of Marketing.)

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