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08/20/2001 Archived Entry: "20-August-2001 -- Plain Text or HTML? Let Your Users Decide"

Plain Text or HTML? Let Your Users Decide -- "Let me begin by saying this is a very contentious subject. Some people will swear up and down you should never (and I mean NEVER) send HTML email. Others (such as myself) say that HTML email is a powerful tool because it allows you to develop a deeper brand idenity within the recipient’s email box and presents a more powerful presentation of your offerings." (Comments: You can let your users decide...if you have a big budget and plenty of time.)

Replies: 1 comment

Winterspeak.com has a good essay along these lines: The Joy of Plaintext.

Posted by heron @ 08/21/2001 04:02 PM EST

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