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08/21/2001 Archived Entry: "21-August-2001 -- Data Smog"

Oakley Brand -- "So there you have it, Oakley has transferred its distaste for mediocrity and depth of creative capability in no small part to Oakley.com and is well on the way to help shape the future in the digital branding of luxury goods. All things considered, the sun looks set to shine on Oakley for quite some time, while most of the brand’s competitors are forced to fight it out in the shade."

Replies: 2 comments

Online presence is almost always a good thing--perhaps even critical.

Posted by davidmsc@hotmail.com @ 09/10/2001 12:36 PM EST

I find the lack of an online store very annoying. I don't wanna buy from no middlemen.

Posted by Francis Wu @ 08/22/2001 01:55 PM EST

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