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08/25/2001 Archived Entry: "25-August-2001 -- An E-complicated Site"

Less is More: How to Maintain Affiliate Focus -- "Flashing banners and advertisements are a big attraction in Times Square, New York but Web sites free of clutter are easier on the eye, look more professional and have a better flow of information. Providing visitors with an easy user experience should be high on your priority list."

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