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08/30/2001 Archived Entry: "30-August-2001 -- She Wants to Watch You"

She Wants to Watch You (Far Eastern Economic Review) -- "Asian companies have been slow to catch on, but they could benefit from ethnographic research, or observing people in their natural settings. Piyush Singh, managing director in Singapore for research company IDC, says focus groups do not work well in this part of the world. He says Asians are reluctant to express their unvarnished opinions and refrain from disagreeing in a group or openly criticizing a company's products." (Comments: Published by the Far Eastern Economic Review, otherwise known as FEER.)

Replies: 1 comment

Usability in Asia needs to first have a much better understanding of users and demographics. Most companies here are only beginning to compile user and customer data let alone take usability into account. Brand Research companies in some ways are really more hip to usability than many so called "experts."

Posted by frank @ 08/31/2001 03:34 AM EST

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