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09/20/2001 Archived Entry: "20-September-2001 -- A Bigger Military Is Not the Solution to Terrorism"

Applying the Behavior, Cognitive, and Social Sciences to Products (Don Norman via Brightly Colored Food) -- "People trained in the Behavioral, Cognitive, and Social Sciences (BCSS) seldom play a critical role in the development of new products. Yeah, they do user testing and sometimes take part in the design, but seldom take part in specifying the product in the first place. Moreover, when economic times get tight, they are among the first to be let go."

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