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09/24/2001 Archived Entry: "24-Sept-2001 -- Seattle Lab Raises Sales 44% by Email Marketing to IT Professionals"

Seattle Lab Raises Sales 44% by Email Marketing to IT Professionals -- "Seattle Lab now only uses opt-in names and never opt-out names. In addition, unless personally requested, the only email customers receive is critical user-information (updates, patches to fix bugs, etc.) for products they have already purchased.

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