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10/09/2001 Entry: "9-October-2001 -- Heroes of Small Business"

Heroes of Small Business (Fortune) -- "Scott Cook, founder of Intuit, may seem a hero simply because his QuickBooks chased Microsoft out of the market for small-business accounting software forever. But what defines him as a hero goes beyond any single act. He changed the rules of his industry. Rather than inventing software with just more whiz-bang features, he researched what customers truly wanted from personal-finance software." (Comments: Understanding what other people can make you a hero.)

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