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11/02/2001 Archived Entry: "2-Nov-2001 -- A Comparison of Three Forms of the Semantic Differential"

A Comparison of Three Forms of the Semantic Differential -- "If you are surveying a sample of numerate people then the numerical form may be best; if you are surveying people familiar with abstract thinking then the unlabelled semantic differential should be considered; but if you are surveying the general public, or are in any doubt about comprehension of the task by your respondents, then the labelled semantic differential is the best compromise."

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