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WebWord Weblog Posting Posting Date: April 15, 2002 When Small is Better (New Architect) -- "If text ads are significantly outperforming banner ads, perhaps it is because they are a better fit for their medium. That, plus ease of implementation and the self-service sales and production process, make text ads an attractive and low-risk proposition for sites ranging from giant search engines to personal Weblogs."
Reader Comments...
I clicked a Google text ad a couple weeks ago while searching for a new web host. The host looked so good I decided to check for consumer opinion through a regular Google search. Not only did I not learn anything about the company, but the company's own web site didn't even show up in the search results! I e-mailed Google, and of course they never responded. It's a serious liability for Google's autoresponse e-mails to say they try to personally respond to e-mails when possible. Last year that may have been true, but I never get responses these days. Second Google gripe... I did a news.google.com search and turned up 0 results for my search this morning. I then did the exact *same* search at www.google.com and got two results. Sad. Posted by: Jack Schonchin on April 15, 2002 12:50 PM
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