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11/28/2001 Entry: "28-Nov-2001 -- Why Are Users Banner-Blind?"

Why Are Users Banner-Blind? -- "It seems that people who are browsing aimlessly are more susceptible to perceiving a Web banner, because the banners' color contrast or animation trigger an orientation reaction that is followed by a bottom-up process of information processing. Subjects who search for information, on the other hand, seem to apply cognitive schemata that suppress a deeper processing of Web banners." (Comments: An excellent article. Real data; actual scientific analysis.)

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