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12/26/2001 Entry: "26-Dec-2001 -- New online advertising strategies"

New online advertising strategies (Builder.com) -- "Now, with the recent economic downturn stretching ad budgets thin, online ad space has become a buyer's market, and many publishers find themselves having to accept unfavorable cost-per-action (CPA) deals, as opposed to the more traditional cost-per-thousand-impressions (CPM) arrangements, in order to survive."

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