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01/02/2002 Entry: "2-Jan-2002 -- Personality 101: Who Are They?"

Personality 101: Who Are They? (GrokDotCom) -- "For each personality, I'll give you a general profile, then some specific comments that include the dominant attitude that characterizes this personality, how this personality type typically uses time, the question this personality type is most likely to ask about your product or service and website tactics you should adopt to meet the needs of this personality type. Finally, I'll give you some sample copy - same copy for each profile, but you'll notice different elements in the copy appeal to different personality types."

Replies: 2 comments

This is a good introduction to the topic. I especially like the sample copy that is provided. All too often people write about personalities and personality tests but don't give people anything practical to worth with. In this case, at least we have something to talk about. I also like this article because it blends usability (psychology, actually) and marketing.

Posted by John S. Rhodes @ 01/02/2002 09:27 PM EST

Pseudoscience at best. There is little evidence that such definitions and applications of “personality types” are meaningful or useful…

Posted by Ron Zeno @ 01/04/2002 11:39 AM EST

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