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WebWord Weblog Posting Posting Date: April 15, 2002 Kids' Corner: Website Usability for Children (useit.com) -- "Our usability study of kids found that they are as easily stumped by confusing websites as adults. Unlike adults, however, kids tend to view ads as content, and click accordingly. They also like colorful designs, but demand simple text and navigation." (Comments: This is basically a sales pitch for Jakob Nielsen's latest research report.)
Reader Comments...
Most of Nielsen's "articles" lately have been oozing with sales pitches. Guess he has to make money too. Hey, $10,000 per day can't put too much food on the table. I found something hilarious in his last email Alertbox notification. Here's what it said: -- No URL at all! "Upper right corner"? (Maybe it's some new navigation scheme experiment - *Tell* the users instead of giving them URLs.) And if you're running 800*600, it's actually in the LOWER right corner. Bah! Usability guru, my arse. Posted by: MadMan on April 15, 2002 12:39 PM
I have also noticed that sublte (originally) shift in tactic. I think it is an ill breeze for the credibility of the useit.com site for unbiased views of usability. I actually do not read his articles any more as they nothing more than a cross sell. I aslo find these reports very underwhelming. It is a shame. Posted by: JB on April 15, 2002 12:54 PM
"Usability Problems Hurt Kids" Wow, what a great subhead. You don't want to be a child abuser, do you? But seriously, John's comment about the link was, "This is basically a sales pitch..." So, uh, let's set a precedent. Let it begin here and spread to all web design and usability sites and mailing lists. Our prime directive: do not refer people to a Nielsen article that is only a sales pitch. Posted by: Jack Schonchin on April 16, 2002 07:37 PM
Hold on. One of Jakob's much loved themes over the years is that people will eventually have to start paying for internet content. Having drawn us all in over the last 2 or 3 years, he is now applying this principle. At least he's consistent. In fact, this article contains much more information than some others he's published recently, which were also sales pitches. Personally, I wouldn't pay the sort of prices he's asking for. I don't think his research results are that jaw-droppingly original. We all have that choice. Posted by: Alan Fisher on April 17, 2002 04:29 AM
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