Hav u 4gotten IM? (Steve Outing) -- "Here's how IM publishing works: Users of IM services create "buddy lists" of people they want to chat with, and when two online users who are on each others' buddy lists want to communicate, they simply click on the other's name, type a brief message, and then send it. The way that publishers can get into the act is by creating "buddies" of their own, and convincing users to add these corporate buddies to their buddy lists."