Gratuitous Graphics and Human-Centered Website Design (Don Norman) -- "I champion human-centered web sites: where you can actually find what you are looking for, and where you don't wait eons for meaningless graphics to load. Where the organizational structure of the site matches the way the viewers think. Is this such a strange concept; putting users first?" (Comments: This is a well-written article. However, I realized after reading it that I didn't learn anything new. We have read this recipe before and many people have baked this cake. It tastes the same to me. Don is a guru; let's see some new data and some big ideas.)