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WebWord Weblog Posting Posting Date: June 24, 2002 Apple's 'Switch' Campaign Needs To Switch Gears (osOpinion) -- "If Apple wants to cause disenchanted PC users to switch from the PC to the Mac, it needs not only to tout the Mac's magical Internet capabilities but also to put its money where its mouth is by advertising on the Internet." (Comments: The usability of advertising.)
Reader Comments...
Eh, so this pundit wants Apple to endorse a failed advertising medium. OhhhhhhhK. The fact that other computer manufacturers advertise online is not a reason for you to do it too. I hate Apple, but I must admit they are doing quite nicely with their current plan. Posted by: on June 24, 2002 09:29 PM
http://apple.com/swtich is that not advertising on the internet ? (or is this guy just pissed apple ain't buying banners on his page?) Posted by: TimW on June 26, 2002 01:42 AM
I work in Advertising. Two more reasons why Apple is doing just fine: 1. They are probably targeting non-techies prmarily. Joe Sixpack sees a lot more TV than does Joe Programmer. 2. Apple's ads fall into the category called "Seductive ads", where the creators seek to appeal to the viewer's senses / blow his mind. Banner ads (interstitials , whatever) are a very poor medium for that. Posted by: Nagarjun on June 26, 2002 05:09 AM
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