Submit Gracefully (forUse) -- "On all too many sites the button just reads “Submit” when to the user it really should say “Order Now” or “Bid” or “Buy Tickets.” The button should say what it means to the user. In addition, a pop-up screen tip should give the hesitant user an informative and re-assuring explanation." (Comments: This is under section three so you'll have to scroll down the page a little bit to read the full editorial.)