Japan and the United States worlds apart on wireless -- "The Japanese numbers, however large, don't quite capture the relationship the Japanese have with a cellphone. To them, the wireless phone is as intensely personal as a watch or a purse. It's an extension of the body, often with designer leather straps, World Cup flags, rhinestones or little animal figures dangling off the end. The screen is customized with a screensaver, the ring tone with a song of the user's choice. The U.S. cellphone, by contrast, remains a drab, albeit functional, appliance, less a watch than a toaster."