The only way I can classify this as the slow follower strategy. It's target is to at least drag itself into a competitive position, were that competitive position circa 1995. Should it succeed, it will still fail.

It isn't where it needs to be now. Forget dragging this mess, kicking and screaming, to embrace average users. It will always be targeting where users were, instead of where competitors should be in order to compete -- leading. This requires a rather radical rethinking -- and even more radical, creatively interpreting user feedback -- in interaction design. ...it ain't happening.