Why Usability Matters (Poynter) -- "The challenge -- to make reading news easier and more appealing -- is not a small one: Text is the hardest format we give readers. It is potentially the most precise -- and perhaps even the most satisfying. But reading text is essentially unnatural. Nobody is born knowing how. Even when we get good at it, reading text requires letter-by-letter, word-by-word translation by the brain. It's work." (Comments: Thanks Martin.)