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WebWord Weblog Posting Posting Date: August 15, 2002 Examining Paid Content's Future (Steve Outing) -- "Just as subscription/payments pages are a barrier to users, so too can user registration be a barrier. As the user-registration trend grows, it will behoove the news industry to come up with a common or shared registration system that would enable a once-registered user to be recognized at any news site. Also, my earlier advice about making sure that premium paid content is still included in general and news Web search engines also applies to content that requires user registration. Make sure that your content is not made inaccessible."
Reader Comments...
Shared registration system? I figured the porn industry would already have created something like this. They lead the way, right? John, you would know, do they have such a system? There is nothing more dreary than working on a sunny Friday afternoon when half your coworkers are on vacation and no one is discussing anything on WebWord. Posted by: Jack on August 16, 2002 02:01 PM
We could discuss how the porn industry leads the way... The dirty secret that drives new technology: it's porn Posted by: John S. Rhodes on August 16, 2002 02:23 PM
A shared subscription/registration database seems fraught with opportunities for abuse, and I'd rather not... There are some good aspects to the 'slow' process of registration which chouldn't be forgotten. One, it makes the user think twice about the exchange of time & info for content. ("Do I really think I'll use this?") The washington post now wants you to register (I think I'll pass), as well as nando. Second, if someone bothers to register, they are a step closer to being willing to pay - - they've already agreed to part of the exchange. Third, when a site creates its own registration process, they have the opportunity for a customer interaction that will closely fit their brand. How soft and reassuring? How, and where, to express privacy policies? What to ask in the process? Posted by: Frank on August 18, 2002 07:35 AM
I guess Microsoft has already lead the way regarding the shared registration system using their passport system. Though a shared system does have its quirks & fancies, in the larger interest of things i guess it does really be a boon to have it! The bugs could be gleaned out of the system over time. MAybe the OpenSource community should take a step forward regarding this feature!! Posted by: Sachin nair on August 18, 2002 09:34 AM
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