The classic battle is sales driven or marketing driven. Sales driven means going after any sale for any reason at any expense. This is not a model with long track record, but both Ries and Trout state it seems to work in the short term.

Second, third, forth brands would be a way. Unfortunately the current business model seems to be blaming the attack or recession or both. What about the Amazon core business? This would require innovations on the order of one-click to keep happening. Could happen. Won't.

Information quality:    Low
Propaganda quality:  Very High
Propaganda level:     Very High

But wait, there's more! Exciting and dynamic speeches are our specialty.

If they are saying that Amazon needs to change its branding strategy to make money...I have a far more simple - but I guess ultimately more complex - suggestion....change your business model.

It has already been proven that selling luxury items online is not a winner as consumers have a psychological price point where they need to touch, feel and interact with a product that costs over a certain amount.

Nice article, but I was unnerved by the pop-up window it was in. No margin spacing, no link back to the original page. It just invites linkage such as the kind you did. Sure, you can remove a part of the URL to get back to the main page, but what about the users who don't know "how" to do that?

I seldom see news articles in pop ups. Otherwise, intereting stuff.