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WebWord Weblog Posting Posting Date: August 27, 2002 How to turn on a computer! -- "Hello, folks! I'm CoAx, the Time Warner Cable Cat. If you're ever frustrated by computers, don't feel alone!" (Jack comments: How many cable Internet customers are computer illiterate? How many reading a web site are still struggling with the question, What is 'On'?. I would like to react to this site with some colorful language, punctuated by a question mark. Instead, I'll ask: who is the target audience and how old are they?)
Reader Comments...
Before you answer, consider that on the site's front page they link to the Apple Quicktime movie trailer web site, which contains links to such films as One Hour Photo, Fear Dot Com, and Road To Perdition. Or, take the HBO link that leads to HBO's front page, promoting Six Feet Under, The Sopranos, Band of Brothers, etc. Mmmm, wholesome family viewing!
This site is aimed at teachers and parents. The Cable Companies are doing their best to catch those consumers young, by producing as much 'edu-mercial' material as possible, and promoting their portals as safe walled gardens for the kiddies. Also: If I need help turning my computer on, then how do I get to the internet page? And anyway it should be the kids publishing web pages to help their parents ! Well I'll be de-clawed! and neutered, put into a sack with a concrete block and thrown into the nearest river. Meeeeeowwwwwww - splash - glug glug Posted by: Mac on August 28, 2002 07:07 AM
Their first point is 'what is on?' Ummmm... don't you already need to be conntected, and turned on, to interact with CoAx?!?!? Posted by: JB on August 28, 2002 11:49 AM
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