Persuasive Architecture: How to Get Your Visitors to Take Action (Grokdotcom) -- "And that’s where Persuasive Architecture comes in. It’s the aesthetically appealing and functional structure you create to marry the organization of the buying and selling processes with the organization of information. It’s the only way your Web site is actively going to influence, the only way you will pull (never push!) your visitors along the paths they need to walk to accomplish their goals – and yours."