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WebWord Weblog Posting Posting Date: November 04, 2002 Ad Killers: A Threat? (ClickZ) -- "Based on these facts, it is extremely doubtful that more than 1 percent of the U.S. Web audience currently blocks pop-up ads. The real number is probably far less. For most advertisers, especially those who don't rely exclusively on pop-ups, this type of software is not currently a big problem."
Reader Comments...
Pop-ups are disgusting. I use AdSubtract which gets rid of lots of them. I notice that several of my 'normal people' clients are too confused to even know that they can get rid of pop-ups. I'm not sure what this writer wants to say. I think he is telling the advertisers that pop-ups are ok since a small number of people know how to disable them. He further destroys his credibility by his flip comment that p2p music sharing is ruining the music industry. There are many who feel that music sharing actually promotes interest in music industry products. This is silly Posted by: jcg on November 5, 2002 09:50 AM
I don't think the writer is encouraging advertisers to be complacent. He links to the article advocating restraint (3 to 4 per hour) and points out that Ad-Aware is very popular, i.e. if people get upset by a web marketing tactic they will quicky latch on to a fix for it. My only criticism would be that he doesn't also refer to any research on how often users solve the problem manually, by killing pop-ups on sight - I often do this and I remember reading something at www.use-it.com (Jakob Nielsen) which suggested it is a very common reaction.
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