Do you buy easy to use products? -- "However, ISO (the international standards organisation) is developing a new standard for the usability of consumer products (ISO CD 20282 - currently in early draft form). A product certified as "easy to use" through an ISO-based testing process should be more credible, and more importantly, provide a true indication of the ease of use of the product." (Comments: I think the reverse question is more relevant. Do you keep (and use) products that have poor usability? See the other Usability Partners editorials.)