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WebWord Weblog Posting Posting Date: November 26, 2002 Optimal Line Length -- "What can we conclude when users are reading prose text from monitors? Users tend to read faster if the line lengths are longer (up to 10 inches). If the line lengths are too short (2.5 inches or less) it may impede rapid reading. Finally, users tend to prefer lines that are moderately long (4 to 5 inches)."
Reader Comments...
Or you could let users resize to whatever length they happen to be most comfortable with. [shrug] Posted by: Adam Greenfield on November 27, 2002 03:01 AM
Fast in - fast out might lead towards favourable business outcome for the user - short-termed. The point of stickiness is not to make people linger pointlessly on portals or e-commerce sites but to make them stay just that little longer so they might purchase more. One can compare it with the way a supermarket is build. The aisles are placed in such a way that the customers have to walk through most of the shop to get to the register. Another aspect on the stickiness is to get the user return for further shopping. The stickiness on the site must assist and guide the user when s/he returns to the site. Look at Amazon; they understand what stickiness is all about. If you search for a book they tell you what kind of books other customers with the same interest have bought. Furthermore they give you an offer on the searched book plus another with complementary content. A more straightforward example is on this page; just below this box I'm writing in is a field you can tick off if you want the site to remember your personal information next time. This alone does not make the site sticky, but along with other sticky features: usable features, usable design, and a content of your interest this takes part in making it a sticky community. Of course there will always be users - like you it seems - that do not want any help or assistance and do their e-shopping from scratch every time. The more normal user behaviour is to accept the help and guidance that (the best) portals and e-commerce sites provide. Posted by: Soren Sorensen on November 27, 2002 07:54 AM
Fast in - fast out....Hmm good point. Adam, have you asked your wife if thats what makes a long lasting relationship?? Posted by: Sunshine on November 27, 2002 07:56 AM
"Fast in - fast out....Hmm good point. Adam, have you asked your wife if thats what makes a long lasting relationship??" Sunshine, this is out of line. Yes, some people might think it is funny, but please try not to get personal like this. Thanks. Posted by: John S. Rhodes on November 27, 2002 08:39 AM
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