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WebWord Weblog Posting Posting Date: December 05, 2002 Usability Is Next to Profitability (Business Week) -- "Oracle opened the lab about eight years ago. But its emphasis on usability didn't really gain momentum until 1998, when CEO Larry Ellison began to notice that potential customers frequently cited an inability to figure out how to use Oracle's products as a reason for turning away its sales reps. So Ellison poured money into the lab while making sure that Oracle's product developers knew that usability was a top priority." (Comments: I'm impressed with how well Jane Black covered this story.)
Reader Comments...
Yes, good article for what it covers. Jared's quote is tragically ironic, especially coming from him: "We think we've made great strides, but 20 years from now we'll look back and laugh." The irony is that the article could have easily been written a decade ago or more. Most of the people quoted were doing the exact same thing, even saying the exact same thing. Of all those quoted, Nielsen's made the biggest changes in his career, and look what he's become... No need to look back, I'm laughing today.
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