Translation: Bigger web ads likely to attract more advertising dollars.

My question: Do publishers sell advertising time for the Flash ads that completely take over the browser, preventing all user interaction until the ad has completely run?

Posted by: Ron Zeno on December 12, 2002 01:14 AM

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Standard sizes should mean that browsers and ad-blockers should be able to filter them out more easily.

When I see these kind of ads in the middle of content, I take the content less seriously, as I view the content as being filler for the ads.

I like infomercials much more than straight ads as long as they are appropriately sign-posted. I like TV ads that are funny and clever, but I don't like ads that insinuate themselves into the content.

I like ads that I can filter out easily. Like "Subscribe to Webword.com" at the bottom of this page. Or the text ads in google (the ones on the right, NOT the ones at the top).

I like the ad for Dave Clarke on usabilitynews.com

Posted by: Mac on December 12, 2002 11:20 AM

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Daniel writing from Daylesford, Victoria, Australia. *spa country* Like to keep webworders up with where I am writing from. Ads tend to de-value the content and start to block out advertising unless it is really synched in with my profile (which is rare). Although admittedly I clicked on an advertisement in the ad enabled Eurdora.

Posted by: daniel szuc on December 12, 2002 08:47 PM

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I scrupulously avoid Web sites that utilize invasive ads. When I do get attacked by an ad - either a pop-up or pop-under or a blasting flashing belching e-mail - I add them to my list of DO NOT EVER BUY or RECOMMEND!

The only good thing I can see about popping content is that at least some of the money is spent on the talents of the creative people who develop the content.

Posted by: on December 13, 2002 11:11 PM

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