Where B2B exchanges went wrong -- "As the dust settles in the Internet shakeout, business owners are realizing that it's the market that matters--not necessarily the technology. In a new study, Wharton marketing professor George Day, consultant Adam Fein and analyst Gregg Ruppersberger look at the winners and losers in one sector of the Internet marketplace and come up with key lessons for incumbents and entrepreneurs alike." (Comments: Humans interact with Humans. That's the whole story, in my opinion. That is what we are trying to do over at Trodo. Give people some tools and get out of the way. Thanks Frank Lynch.)