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WebWord Weblog Posting Posting Date: January 06, 2003 Psycho-analysis of a Corporate Name? -- "If you need help, only a professional, with many years of solid experience, with dozens of successful naming projects, can help you and do not try out your name with ad agencies or design firms, they rely on casual freelance naming which can be the most dangerous thing, when a creative person, without a full-time commitment, spins out 1000 names for $1000, the going rate in most agencies; you end up with a name on which your corporate destiny, and a large ad budget, is left hanging by a thread." (Comments: That is one loooong sentence!)
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