Desire: Connecting With What Customers Want (Fast Company) -- "Our whole socioeconomic structure is no longer just about manufacturing things; it's also about selling ideas." (Comments: In the U.S. it really feels like there are two types of people: CEOs with golden parachutes and worker bees asking If You Want Fries With That or Welcome to Wal-Mart. The "middle jobs", such as manufacturing, seem to be flying far, far away.)