Posting Date: January 26, 2003
WebWord Comment -- News That Comes to You is a good article about RSS written by J.D. Lasica. Most people tend to think of RSS feeds as being for normal text content, such as blog postings. However, RSS feeds can be used in other ways. For example, why not use RSS feeds to keep customers aware of new products and services? We are doing something like this with Trodo's RSS feeds. You can subscribe to see when new items are added to Trodo. Pretty cool, eh? As far as I know, no one else is using RSS in this way. Most people are stuck thinking about RSS as being for news only. Too bad.
This looks like a solution for automatically distributing Press Releases. Imagine a plugin for Word which, at the press of a
button, automatically pushes the press release to the RSS feed. Can RSS feeds have attachments?
I use RSS to distribute information about my night club events. I make sure to include flyer images and other important data about the event. Given that that is our 'product'... Anyway, using RSS for this has definitely been done before.
I've had RSS for my company's press releases for a couple months.
Please don't send press releases as .doc files.
Many journalists don't have Word.
The coding screws up all the content managements systems, has nothing to do with proprietary newspaper software such as Atex, and is generally a pain in the butt. Since it's not free and not useful, it's often not even on newsroom computers.
I appreciate plain text press releases I can read in email.
You may like to check out my article on this on the OReilly network: http://www.oreillynet.com/pub/wlg/2426
I wrote about possible uses for RSS such as last-minute vacations or job openings.
Because both PCs and Macs have RSS Readers (and because iCal is Mac only) we've experimented using RSS to share events between different intranet calendars. And to share "latest messages" too.
This is similar to one of the uses of CDF shown in the web part of Microsoft's platform SDK, the path would be
At john-norris.net, I've been using RSS to change the meaning and physical attributes of conceptual art work.
I'm sure these ideas could be used in other areas as well.