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WebWord Weblog Posting Posting Date: February 10, 2003 Web Site Optimization (WebWord) -- "Speed is a key component of usability. Small improvements in speed can take critical pages below typical attention thresholds, and dramatically lower bail-out rates and abandoned shopping carts. I talk about this in the book, but compression alone can save 30-50% in size and bandwidth costs. Webmasters who have employed compression and optimization typically save 30 to 50% off their bandwidth costs, and retain more customers, and have improved conversion rates."
Reader Comments...
Thanks to everyone for asking such great questions. Getting WebWord readers involved is very exciting because it is so interactive and personal. I hope you like this format since I plan on doing more stuff like this in 2003. Posted by: John S. Rhodes on February 10, 2003 10:04 PM
I hate to say it, but I think there can be an instance when pages load too fast. The phenomenon could occur when a user doesn't realize that the new page has arrived, and doesn't address the new page. This can occur when there is too much consistency between page 1 and page 2: for example, a closely adhered-to template, graphics that are the same (this can be tempting because the images are already in the cache), and headlines that don't call out clearly enough, to make it clear that a new set of stimuli is there for the user. Does it happen very often? I doubt it — but you know how Jakob holds software response time up as the standard for web page delivery. And if someone gets their pages (or target frames) light enough, it could happen more often. Posted by: Frank on February 10, 2003 10:33 PM
Regarding the last question from Joe Clark: The people at SURL did a really interesting piece of research about when to break up a page into separate pages: http://psychology.wichita.edu/surl/usabilitynews/51/paging_scrolling.htm Posted by: Tomm on February 11, 2003 10:11 AM
IMHO the usability of this comment-pages could be improved if you would add a link to the navigational part. So instead of By the way - what's about using optimization technics like crunching and mod_gzip at this page? Posted by: Gerald on February 11, 2003 11:35 AM
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