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WebWord Weblog Posting Posting Date: February 13, 2003 Guiding Users with Persuasive Design: An Interview with Andrew Chak (User Interface Engineering) -- "Persuasive Design is not about manipulating users into doing something they don't want to do. Instead, the goal of Persuasive Design is to get users to make the right decision. Designers can accomplish this by doing their best to ensure that users get all of their questions answered about the content." (Comments: Persuasive Architecture: How to Get Your Visitors to Take Action)
Reader Comments...
To be successful, sites must go beyond Usability by focusing on Persuasive Design. Nonsense. Not that designs need to be persuasive, but that persuasiveness is somehow "beyond usability". Do the people at UIE know what usability is, or are they just betting that their readers don't?
It wouldn't be the first time that UIE has betrayed their total incompetence and lack of knowledge regarding usability. Posted by: Talking Cock on February 14, 2003 02:43 AM
My mistake. Andrew Chak is not an employee of UIE, so the issue is does Andrew Chak know what usability is, or is he just creating a strawman argument to promote his book and his speaking engagement at UIE's "conference"? Posted by: Ron Zeno on February 14, 2003 11:10 AM
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