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WebWord Weblog Posting Posting Date: March 01, 2003 Why the Apple Newton Failed -- "Unfortunately, Apple failed to implement key customer requirements uncovered during market research for the design phase of the product. Because Apple ignored its customers' demands, the Newton was a failure from the start." (Comments: Five Years Later, Newton Still Going Strong. Thanks Daniel Szuc.)
Reader Comments...
Its interesting to watch some of current mobile/PDA companies heading in the same direction - with a strong marketing and features, features, features approach and faster release of models; but perhaps losing sight of customer needs and use. Thoughts? Posted by: daniel szuc on March 1, 2003 10:48 PM
There is a classic disconnect between engineering and marketing, it seems from this article. How you choose to correct that, if it exits in another project and company, is an issue. The product is, at best, a symptom of what is going on within the company culture. This idea of speed to release the wrong product as being competitive is the business cotribution to failure. I would say, from this article, both marketing, engineering and business cultures contributed equally to the failure.
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