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WebWord Weblog Posting Posting Date: March 05, 2003 Nag-O-Matic (Business 2.0) -- "I never thought I'd actually get to meet Big Brother. And if I did, I never imagined he'd look like B.J. Fogg, a cheerful young Stanford University researcher who's pioneering a new field of study that he calls "captology" -- the science of using technology to modify human behavior."
Reader Comments...
Captology, guess I better remember that word, seems to becoming more and more common, even if its not highly publicized. Posted by: Blaine on March 5, 2003 11:15 PM
The interview that never was. Scrubbed clean from the face of WebWord. Posted by: H.G. Water Hole on March 6, 2003 01:02 AM
Jakob Nielsen's Review of B.J. Fogg's new Persuasive Technology book:
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