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WebWord Weblog Posting Posting Date: March 28, 2003 Simplifying Lotus Product Names -- "The new names should facilitate faster recognition of what a product is, so more attention can be focused on the value it brings to customers."
Reader Comments...
Anything that makes the buying decision easier is a good thing ... especially with so much choice and information available. See the buying decisions moving slowly from the IT areas of the company to the business and anyone making it easier for the business or product people to understand a new product will win in the long term. Posted by: daniel szuc on March 28, 2003 08:24 PM
It's always nice when IT companies embrace actual information. Posted by: on March 28, 2003 11:31 PM
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