Build the Business Case (CIO.com) -- "CIOs had better be able to swiftly implement effective IT solutions for their companies' customers. Fail at that and you're fired. But strategically savvy CIOs recognize that future rewards will come from implementing effective solutions for their customers' customers. Think of it as CCRM—customer's customer relationship management." (Comments: Let me say for the record that I've pitched CCRM to many people but no one seems to care. Thanks Daniel Szuc.)