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WebWord Weblog Posting Posting Date: April 03, 2003 The Science of Shopping (Malcom Gladwell) -- "The American shopper has never been so fickle. What are stores, including the new flagship designer boutiques, doing about it? Applying science." (MadMan comments: Much of this article just talks about Paco Underhill. Thanks Kingsley.)
Reader Comments...
It might be interesting to know about what experiments are going on besides Underhill. Any consumer research site out there? (non-Web, non-software would be a breath of fresh air). Posted by: on April 3, 2003 01:16 PM
Interesting article, if a little scary. I had no idea people were so closely scrutinized for buying behavior. I liked Gladwell's Tipping Point book - he uses the same journalistic writing style (without being too heavy). Posted by: Lydia on April 4, 2003 02:15 PM
I don't think they call it "usability" yet. :) With POS machines recording sales, data can be analysed in real time. So if you move the soap to the top rack, you can know almost instantly how it has affected sales. Ah, the power of technology... (An interesting application to e-comm sites perhaps?) Posted by: MadMan on April 4, 2003 04:57 PM
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