Writing for the Web: Part 1 (Gerry McGovern) -- "Writing for the Web is not the same as writing for print. People read differently on the Web. They scan read—jumping quickly from one piece of content to the next. People are much more action-orientated on the Web. They get online to get something done. Words should always be driving actions." (Comments: Writing for the Web (Zeldman), Writing for the Web (Nielsen)).