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WebWord Weblog Posting Posting Date: April 29, 2003 What Does the Future Hold for Text Ad's? -- "The reality is that this question can not be answered, even with vague accuracy, without a detailed understanding of what motivates all parties, including advertisers, ad networks and media owners. Only then can a worthwhile prediction be made, which is something that this article completely fails to do. (Incidently, my answer, is YES, text advertising will continue to rule.)" (Comments: Spanking Jakob Nielsen.)
Reader Comments...
Irony: after several stories about improving one's writing, we're presented with a story with a misspelling in its title. Perhaps the best way to improve one's writing is to hire a good editor & a good proofreader.
Alertbox continues its terminal decline... Jakob can't even be bothered to proof read his own articles anymore. Perhaps this shows that the Nielsen re-cycling scheme has gone too far. Posted by: Mac on May 2, 2003 04:22 AM
I agree with MarketingFix, Jakob misses the point. Text ads don't work well because they're text, they work well because Google etc. have worked hard to make sure they're _relevant._ Advertising 101: well targeted (i.e. relevant) ads have higher response rates. Posted by: George Olsen on May 2, 2003 01:36 PM
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