A Smarter Way to Sell Ketchup (Wired, 2002) -- "Cognitive science isn’t just being put to work for better marketing – it’s also helping to make more sophisticated products. There’s cog-sci fieldwork behind cereal ads, and lab experiments support the marketing of jeans. Cognitive scientists are investigating why kids might feel positive about, say, Coke but hate Pepsi; or why Zoog is a catchy add-on to the Disney brand." (Comments: Thanks Daniel Szuc.)