When you don't understand the more complicated human attributes, settle for aesthetics.

What the hell do architecture students know about art? Let's look at architecture's biggest, most pervasive projects... big box stores. I really consider Wal-Mart, K-Mart, Costco, and every other big box store (how many are built every day in America?) to be the pinnacle of attractive design. Uh huh. Architecture today is defined by totally uninteresting, boring design. It's all usability and cost effectiveness, no human interest. When you do seek out an innovative piece of furniture like a chair, you're buying from an artist craftsman, not some dingy architect.