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WebWord Weblog Posting Posting Date: June 03, 2003 The Business Case For Usability -- "The return on investment by usability studies is typically found to be 800-1200%." (Comments: 800-1200%!? Can they be serious?)
Reader Comments...
The figure is in need of usability analysis, most notably the method behind and sourcing for the number. Is this the average yield of a usability study? If not, what's the point of using it? What is the usability yield of seeming cheap hucksterisms? Posted by: on June 3, 2003 09:45 PM
Return on investment for using snakeoil: one quackillion percent ;)
I've written a lot of business cases. The most ROI I have ever claimed was 120% - anything over 100% is looked upon with extreme sceptacism in today's business climate. This sort of article does no one any favours. Usibility is already a difficult subject with which to tackle senior management but nonsense claims like this are right up there with the "knowledge management" type fluffy cloud nonsense of the late 90s. Posted by: Andy on June 9, 2003 07:01 AM
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